Bill Sedgwick – President

Bill has been in Media Sales and Media Management since 1989. In 1993, he took a bet on a small company called Travelfile, and jumped in to the “interactive media” fray. In 1996, Bill was one of the first ten employees at, then a fledgling Web-based mapping and routing provider. He started the advertising…


Goals: Optimized 1200 local SEM campaigns & launched additional Delivery: 4 week delivery Improved lead generation Built & launched 35 campaigns with 200,000 keywords Exceeded client CPC performance expectation after 1 month.


Campaign Goals: To increase tourism awareness, participation, & branding Delivery: Highly targeted SEM Optimized CPC of $0.22! Brand & Travel Lift


Goals: Optimization of SEM & ROI Migration of shopping cart SEO consulting Delivery: Optimized major search engines to double ROI in 9 month period Developed intricate keyword targeting methods for over 50 product brands Over 40,000 keywords Improved SEO rankings throughout new site implementation

Alta Vista Dermatology

Goal: Leverage consumer search to generate new client/patient lead flow in the local market Delivery: Implement multifaceted PPC campaign tapping long-tail keyword and key phrases Track phone and form leads via proprietary technology Industry beating low cost per click rates. High quality inbound phone leads. High volume inbound email inquiries


Campaign Goals: Meeting & Conference Promotion Delivery: Event specific marketing schedule Measurable improvement in bookings Increased use of information portal Effective CPC of $0.14


Goals: Optimized 1200 local SEM campaigns & launched additional Delivery: 4 week delivery Improved lead generation Built & launched 35 campaigns with 200,000 keywords Exceeded client CPC performance expectation after 1 month. Goals: Provide exposure to local advertisers through high positions on Google and Yahoo Delivery: Maintained over 700,000 keywords Marketed 35 YP Headings Targeted 101 geographic regions Followed strict sales cycle budgeting…


Goals: Provide targeted qualified leads to high profile plastic surgeon in Beverly Hills Identify efficacy in the digital channel Delivery: Jump started digital presence with highly targeted PPC advertising Maintaining low Cost Per Click with high quality traffic Track all inbound calls coming from paid advertising


Goals: Provide high quality traffic to website Analyze digital technology vendors for best fit to client needs Provide ad server and campaign management for national advertising Delivery: Managed over 300 affiliates, affiliate applications, payments and quality Click-fraud prevention implemented Multi vendor technology review and recommendation with technical, financial and feature overlays Ad-server implementation and account…

Superpages (Verizon)

Goal: Improve internal website development processes Help sales group understand benefits of SEO and SEO focused web development to close more business Delivery: Analyzed and recommended several critical path improvements for website development team. Implemented training for best practices centered on SEO and site development Created benefits based sales curriculum for website sales