Bill has been in Media Sales and Media Management since 1989. In 1993, he took a bet on a small company called Travelfile, and jumped in to the “interactive media” fray. In 1996, Bill was one of the first ten employees at MapQuest.com, then a fledgling Web-based mapping and routing provider. He started the advertising program there and was instrumental in growing it to one of the leaders in online advertising over the next two years.
In 1998 he moved to Arizona to start up the national advertising program at Homefair.com, the Web’s leading relocation information site. He developed, staffed-up and helped grow that program to achieve one of the highest CPM to Sell-through ratios anywhere on the Internet, averaging a $65 CPM(Cost per 1000 ad impressions) at 100% sold in less than two years. After the sale of Homefair.com to Homestore (NASDAQ: MOVE) in November 1999, he headed up business development and worked on strategic initiatives for Homefair.com as their Vice President of Strategic Development. These initiatives included managing the business development staff, syndicating relocation content to over 2000 sites, as well as Merger and Acquisition due diligence on relevant relocation related web publishers.
Over the past six years, Bill has been developing Thunderbolt Group’s suite of services and nurturing its customer base through various web related challenges. Bill is an expert in online advertising product, delivery, media and traffic generation and sales strategies and has deep connections within the interactive media community.
Mr. Sedgwick holds a Bachelor of Arts Degree – Economics; from Colorado State University