Connect With More Qualified Customers Across Today’s Digital Customer Journey
Customers no longer interact with businesses through a single channel. They browse websites, stream content, watch videos, use mobile apps, and engage across multiple devices throughout the day.
As customer behavior becomes more connected, businesses need advertising strategies that can meet audiences where they are and deliver relevant messaging at the right moment.
Programmatic advertising helps businesses improve visibility, strengthen engagement, and create more meaningful opportunities across today’s digital landscape.
Without a strategic approach:
- Valuable audiences may never see your message
- Advertising spend can become less efficient
- Customer experiences can feel disconnected
- Growth opportunities may be missed across channels
A well-built programmatic advertising strategy helps businesses create more targeted experiences, improve marketing efficiency, and support long-term growth.
What Is Programmatic Advertising and How It Works
What Is Programmatic Advertising?
Programmatic advertising is a data-driven advertising approach that uses technology and audience insights to automate and optimize ad placements across websites, apps, streaming platforms, online videos and digital environments.
Programmatic Advertising Solutions Include:
Display Advertising
Increase visibility through strategic digital placements
Video Advertising
Deliver engaging visual experiences
Connected TV (CTV) Advertising
Reach streaming audiences on connected devices
Online Video Ads (OLV)
Extend your video advertising beyond streaming services to reach customers across websites and mobile apps.
Native Advertising
Integrate messaging naturally within content experiences
Audio Advertising
Connect with audiences through podcasts and streaming platforms
Geographic Targeting
Deliver localized messaging to relevant audiences
Retargeting Campaigns
Reconnect with previous website visitors and engaged users
How Does Programmatic Advertising Work?
Instead of relying on broad targeting methods, programmatic advertising uses audience signals to help deliver more relevant messaging, including:
Interests and online behaviors
Geographic location
Demographic information
Intent and engagement signals
Previous interactions with your brand
Intent and engagement signals
Previous interactions with your brand
Ready to take the next step? Let’s get started.
What Programmatic Advertising Can Mean for Your Business
Programmatic advertising helps businesses improve visibility, create stronger customer connections, and support measurable growth across today’s digital landscape.
Why Choose Thunderbolt Group
Programmatic advertising should not operate as an isolated tactic. We approach it as part of a broader digital strategy designed to support measurable business outcomes and sustainable growth.
Our focus includes:
We believe successful campaigns come from combining strategy, data, experience, creativity, and ongoing refinement.
Our Programmatic Advertising Process
Thunderbolt Group takes a structured, strategy-first approach to building advertising performance.
Business Discovery and Audience Analysis
We evaluate business goals, target audiences, market conditions, and growth opportunities.
Audience Targeting and Campaign Strategy Development
We create customized campaign strategies designed around audience behaviors and business objectives.
Programmatic Campaign Activation and Deployment
We launch campaigns across selected channels and audience touchpoints.
Campaign Optimization and Performance Management
We continuously improve campaign performance through audience insights and behavioral signals.
Reporting, Insights, and Strategic Refinement
We provide transparent reporting and ongoing recommendations that support long-term growth.
What is the difference between programmatic advertising and display advertising?
Display advertising refers to the ad format itself, while programmatic advertising refers to the technology and process used to purchase and deliver advertising inventory. Display advertising is one type of ad format that is used in programmatic advertising.
Can programmatic advertising help generate leads?
Yes. Programmatic advertising can support lead generation, brand awareness initiatives, retargeting campaigns, and broader customer acquisition strategies.
How does programmatic targeting work?
Programmatic campaigns can use audience signals such as demographics, interests, online behavior, geographic location, and previous interactions to help deliver relevant messaging to targeted audiences.
Is programmatic advertising only for large companies?
No. Businesses of different sizes can use programmatic advertising strategies depending on goals, audience needs, and available resources.
What is the recommended minimum budget for programmatic campaigns?
The main thing to consider is whether you are spending enough to provide the system with enough data to learn what works for your business. This number really depends on the customer’s goals and market and we would be happy to provide a detailed estimate based on your business’ specific needs; however, with that being said, here are some useful guidelines. The following investments should be enough to make that happen.
- For local small businesses, $2500 – $4000 per month – limited market area and competition means less budget required
- For lead-generation focused businesses $5000, – $15,000 per month depending on competitive landscape and geographic targeting requirements
- For behavioral health companies $7,500 per location per month
- For retargeting only (pre-established audience) $1500 – $2500 per month (e.g Google Ads campaign running)
- Mid market B2B – $15,000 + per month – longer sales cycles require more repetition and “staying power” to remind prospects about your company when they are ready to transact.
- Connected TV (CTV) $10,000+ per month – CTV campaigns require more budget due to reach and frequency needs. Spending less spreads messaging too thin
What is the minimum timeframe recommended for running a programmatic ad campaign?
As a general rule, we recommend that clients commit to a 90 day run at a minimum.
Here’s why:
- Month 1: Calibration – Are we even pointing in the right direction?
- Month 2: Optimization – Pattern recognition, Cut clear losers, Fuel what’s working, Shift budgets.
- Month 3: Judgement – Is this working? Can we scale? What’s working best?
Ask us about a 90 day pilot program!
What channels can be included in programmatic campaigns?
Programmatic campaigns may include:
- Display advertising
- Video advertising
- Connected TV (CTV)
- Online Video (OLV)
- Native advertising
- Audio advertising
- Mobile placements
- Retargeting campaigns
Can programmatic advertising support omnichannel marketing strategies?
Yes. Programmatic advertising can support omnichannel marketing efforts by helping businesses create coordinated messaging experiences across multiple channels, devices, and audience touchpoints.