Strategy


Strategy is a funny thing. Generally, you strategize and then you implement. Once you are into implementation, then the need for more strategy generally goes on hold for a while. That's why we think that if you have "Strategy" anything in your corporate title, your days are numbered. Our Team has been down many roads on the web. You can tap into that knowledge base without having to hire someone full time. Let us be your strategy gurus and we won't be offended when the implementation starts and you don't need us for that anymore. We have also seen a lot of strategies that have worked and some that have not, so we can help you not make those same mistakes.


AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!