Search Marketing

Thunderbolt currently manages hundreds of search marketing campaigns for our clients. We deal directly with dedicated account teams at the major Search engines like Google and Yahoo and also implement campaigns on other emerging search distribution channels. Our focus in this practice is using our expertise to bring the most efficient traffic to our clients' web sites based on the metrics that are important to them.
These goals are often very different on a client by client basis, and not all "traffic" is created equal. We boil it down to two types of traffic: (Followed by what might be a client definition of the terms.)

  • Cheap Traffic - "Doesn't matter who, doesn't matter how, just send us visitors."
  • High Quality Traffic - "Doesn't matter how, just as long as they are real and stick around and do what we want them to do and don't cost too much."

Generally speaking, the latter type of traffic costs more to bring to your site, but we will work with you to ensure that the economics work for your business.
What's different about how we do search?

  1. We use our experience with both the teams at the search engines and their technologies to maximize efficiencies very quickly.
  2. We find out in advance exactly what the client (hopefully you) wants, and we dial in the campaigns to reach those goals. This is always a fun and exciting process, because a lot of times our clients are not sure what they want, and we know how to help.
  3. We deliver on those goals, knowing that they may change over time. We have worked in this business long enough to know that launch goals are not the same as ongoing campaign goals or even that overall strategies can and do change. We are flexible enough to manage campaigns based on new directives very quickly.


AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!