Partner Bios

Bill Sedgwick
Bill Sedgwick - President, Thunderbolt Group, LLC.

Bill has been in Media Sales and Media Management since 1989. In 1993, he took a bet on a small company called Travelfile, and jumped in to the "interactive media" fray. In 1996, Bill was one of the first ten employees at MapQuest.com, then a fledgling Web-based mapping and routing provider. He started the advertising program there and was instrumental in growing it to one of the leaders in online advertising over the next two years.

In 1998 he moved to Arizona to start up the national advertising program at Homefair.com, the Web's leading relocation information site. He developed, staffed-up and helped grow that program to achieve one of the highest CPM to Sell-through ratios anywhere on the Internet, averaging a $65 CPM(Cost per 1000 ad impressions) at 100% sold in less than two years. After the sale of Homefair.com to Homestore (NASDAQ: MOVE) in November 1999, he headed up business development and worked on strategic initiatives for Homefair.com as their Vice President of Strategic Development. These initiatives included managing the business development staff, syndicating relocation content to over 2000 sites, as well as Merger and Acquisition due diligence on relevant relocation related web publishers.

Over the past six years, Bill has been developing Thunderbolt Group's suite of services and nurturing its customer base through various web related challenges. Bill is an expert in online advertising product, delivery, media and traffic generation and sales strategies and has deep connections within the interactive media community.

Mr. Sedgwick holds a Bachelor of Arts Degree - Economics; from Colorado State University

John Carpenter
John is an Internet media and technology veteran with many years of experience developing both technology and online advertising solutions for large organizations. John currently oversees operations for Thunderbolt, ensuring smooth operations for all of our customers and the timely delivery of our services across the board.

At Thunderbolt, he has provided world-class online media solutions and consulting expertise to major companies such as Dex Media-R.H. Donnelley (NYSE: RHD), Verizon Superpages (NYSE: VZ), Media News Group Interactive, The Colorado Tourism Office (Colorado.com), Weaver Publications, Local Insight Media, Local Matters, and Welsh, Carson, Anderson and Stowe. Prior to joining Thunderbolt, John helped build LocalFrontPage (A leading online news content aggregator) into an Internet technology company that managed local news content delivery for several major Internet portals. John previously managed a development and operations group responsible for a mission-critical data and document delivery network that processed over eight billion dollars per year in real property transactions for the title insurance industry.

John is a licensed Colorado attorney and holds a JD, MBA, and a BSBA degree from the University of Denver.

AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!