Strategy

Ad Product/Sales Strategy:
What ads are selling for the most money? How many should I have on a page? How much should I charge? Who do I sell to? What can I expect to make based on my visitors, my vertical, my ad packages? These are all questions we can help you find the answers to. Our team has worked on ad product development and sales strategy for some of the largest sites on the Web and keeps up with the latest trends and technologies. Let us help you optimize your ad product and revenue strategies.

AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!